Jun 19, 2022
In Welcome to the Forum
One of the most debated (and least understood) topics in the PPC world, Industry Email List automation, is a monster to face. Functionally we have 2 distinct levels of automation happening simultaneously on both PPC platforms and in the processes used to manage PPC media. Our industry is at an inflection point, and we won't simply become better marketers by Industry Email List automating everything with blind faith in machines. Instead, we need to take a smart approach to automation and how we think about the future roles that PPC professionals will need to evolve into. A monster of a subject obviously requires some industry heavyweights to jump into SMX Advanced 2019, so it was no surprise to see Frederick Valleys Industry Email List of Optimizers, Inc. and Brad Geddes of Analysis. Before diving into the Industry Email List ideas shared during this session, it is important to note one key theme that prevailed throughout. This theme is the idea that we don't need to automate everything. While it's easy to imagine a fully automated future where, at the touch of a button, everything falls into place - that's just not the reality of the world we face. Indeed, digital transformation is particularly difficult Industry Email List for this exact reason – some things should be automated and some things absolutely shouldn't – but where to draw the line? Looks by Frederick Valleys Fresh off the press, Fred just released a great new book, called "Digital Marketing in an AI World: Futureproofing Your PPC Agency" which I started reading on the flight to Seattle, and honestly, I didn't could put it aside! Several of the highlights of Industry Email List his book were presented during his session.